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Soul City Institute
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Company Profile

Soul City Institute for Health & Development Communication (Soul City Institute) is a dynamic and innovative multimedia health promotion and social change communication organisation, which has been in existence since 1992.

Through drama and entertainment, Soul City Institute’s mass media vehicles reach more than 16 million South Africans. This is achieved through two main brands: Soul City, targeted at adults, and Soul Buddyz, targeted at 8- to 14-year olds and the adults in their lives.

Soul City Institute uses a unique combination of media, social mobilisation and advocacy to create an enabling environment for social change, empowering audiences to make healthy choices, both as individuals and as communities.

Available positions at Soul City Institute